
This year, Small Business Saturday will be on November 26th, 2016. Although it was started in 2010 by American Express on the Saturday after Thankgsiving, since 2011 this day has been officially recognized by Congress.
As was the case last year, there will be no flat statement credits in 2016 for shopping at a small business. Instead, American Express is offering double points or double cash back through the end of 2016 for shopping at small businesses from now until December 31st, 2016. You must register here first. Find local, participating small businesses on their Shop Small map.
The 2X promotion works these various flavors of American Express. When you use your enrolled Card at small businesses:
- Membership Rewards cards will earn 1 additional Membership Rewards point per dollar spent.
- Delta Skymiles cards will earn 1 additional mile per dollar spent.
- Blue Cash cards will earn an additional 1% back per dollar spent.
- Blue Sky cards will earn 1 additional Blue Sky point per dollar spent.
- Hilton Honors cards will earn 3 additional Hilton HHonors points per dollar spent.
- Starwood Preferred Guest cards will earn 1 additional Starpoint per dollar spent.
- Plenti cards will earn 1 additional Plenti point per dollar spent.
- Schwab Investor cards will earn an additional 1.5% cash back per dollar spent.
Rewards cap applies; 2X Rewards valid on up to $100,000 in purchases per enrolled consumer card and $250,000 in purchases per enrolled business card.
American Express has also been adding a lot of new offers – including local small businesses! – to their AmEX Special Offers. Log into your account online and see what you have targeted in your area. You may also see 10% off your cable or Satellite TV bill, 10% off your cellular phone bill, $25 off Verizon Wireless, $20 off $100 at Staples.com, or double/triple points at merchants like Amazon, Target, and Home Depot.
If you have a small business and accept American Express but aren’t shown on on their Shop Small map, here’s how to get yourself added:
Please contact the Shop Small Team at 1-800-235-8916, Mon-Fri 9am-6pm, EST and have your federal tax ID handy. We look forward to hearing from you!
Participating small businesses can also sign up for additional marketing materials here.
This Fortune article discusses the positive impact that American Express’s statement credits from 2010-2014 had on small businesses after the 2009 recession. It felt good that this promotion supported independent retailers, whereas most promotions go towards the big chains. Small Business Saturday was also a clever way for American Express to tell the public that they’ve increased acceptance of their cards at small businesses, which has always been their relative weak spot due to their slightly higher fees for the merchant.
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