My Money Blog

Update 4/8/25: The same Reddit user has posted follow-up details, and they appear to confirm the details of the initial rumor. Please refer to the newest Reddit post, screenshot #1, screenshot #2, and screenshot #3. They appear legitimate in my opinion.

For existing cardholders, no changes have been announced. Everything is the same, for now. No $10k/month spending cap. Balance tiers are the same. Investment account balances still count. No new bonus category exclusions. Hope the grandfathering of loyal customers lasts, as we went through a good amount of trouble moving over significant assets.

For new cardholders that apply after April 14th, this card is no longer attractive above the base 2% cash back. They will require the qualifying deposits to be held in the Smartly Checking or Safe Debit accounts, which earn zero or essentially zero interest. Balances held in a brokerage account no longer qualify. Even balances held in their own Smartly Savings account (currently up to 3.50% APY) no longer qualify. Given the spending cap and bonus category exclusions, in nearly all cases, the potential lost interest on this cash will be higher than the additional potential cash back rewards earned. Goodbye, Smartly, we hardly knew ye.

Update 4/7/25: The rumors have gotten more supporting evidence. Reddit user Zanutrees posted this screenshot from an internal US Bank e-mail that appears to be legitimate. The two most critical quotes:

• “A revised U.S. Bank Smartly Visa Signature® Card is launching soon and will be available for application in branches starting April 14! Resources to help you prepare for the launch of the revised card will become available on Card Central tomorrow, April 8.“
• “It is important to note that existing Bank Smartly cardmembers as well as any clients who applied prior to April 14 will receive the original Bank Smartly Card features and benefits; the revised card features and benefits will only affect clients who apply for the card on or after April 14.“

Overall, the two actionable responses are the same as below (apply ASAP or never). We just got more support behind the 4/14 deadline and the fact that they will be offering grandfathering (for an unspecified amount of time).

Update 4/2/25: Doctor of Credit reports a Reddit rumor that the US Bank Smartly credit card will be undergoing some major negative changes as of 4/14/25. This includes:

• Base is still 2% cash back on unlimited amounts. Bonus cash back (up to another 2% for a total of 4%) is capped to $10,000 in purchases per statement cycle.
• Bonus cash back now excludes: Educational/school, gift cards, insurance, taxes, business to business transactions, and 3rd party bill payments.
• For new cardmembers after April 14th, only checking account balances count now towards the $10k/$50k/$100k deposit requirements. Critically, savings account balances and investment balances do not count after 4/14 for new cardmembers. Existing customers will be grandfathered in for now.

Again, the above is a rumor. However, I do believe the following are true:

• There is basically no way that this card can continue to exist without some sort of added restrictions. 4% with no cap simply does not math out, as I guarantee that some people are paying $100,000 in college or private school tuitions, $300,000+ in tax bills on this card, and who knows how many business transactions between “friendly” parties…
• US Bank has a history of first rolling out a consumer-friendly product, and then later pulling it from the market or changing the features.
• US Bank also has a history of grandfathering in existing customers of those products and continuing to offer them some/all of the old features.

Therefore, I see two possible actionable responses:

1. Giving up on this Smartly card and not applying at all, and possibly avoiding the US Bank ecosystem altogether. It’s hard to work with unreliable people. If these changes take place, after 4/14 the lost interest on $100,000 in cash will outweigh the extra 2% by a good margin.
2. Working extra fast right now in order to open up your US Bank Smartly savings account (this seems to be the easiest to open), then Smartly checking w/ bonus, then the US Bank self-directed brokerage account, fund it with $100,000, and apply for the Smartly credit card all as soon as possible, definitely before the rumored 4/14 deadline. Take advantage of the fact that they probably have to grandfather in these current terms at least for a year or so, otherwise in theory they would be bait-and-switching and might get in trouble.

Since my last update, I opened a new US Bank brokerage account, moved over $101,000 in cash, and then invested it all into the SGOV ETF that holds Treasury Bills. (I could have moved over stock ETFs instead, but I had the cash available.) I then applied for the Smartly credit card and was approved with a $25,000 limit despite my previous lack of “pre-approval”. I was hoping that reaching their top rewards tier first would encourage them to approve my new card, and maybe it helped. I’m okay with accepting the rumored changes as long as they grandfather me in on the brokerage balances; it could have been worse. What do you think?

I just took a quick look at the application page. Everything still looks the same as before as of today. I did take some screenshots in case there are subtle changes later.

Update 11/11/24: Applications for this card are now open. No sign-up bonus. It let me check if I was “pre-approved” with a soft pull (had to unfreeze TransUnion for it to work), but I was not pre-approved. That might be because I recently applied for the Altitude Reserve (now-discontinued) after setting up a Smartly Checking and Savings account to get “in” with them but was getting impatient (was denied for US Bank credit cards in the past without a banking relationship due to my geographic area). Will have to sit this one out for now, but plan to try again later if they don’t pull it quickly.

Original pre-review post:

US Bank recently announced the US Bank Smartly Visa Signature Card, a new rewards credit card that offers up to 4% cash back on all purchases, if you have enough qualifying balances with them. This is the newest entrant to relationship banking, where banks offers you extra perks for combining multiple account types with them like savings accounts and investment/retirement accounts.

The card is not open to applications yet, but you can get on an e-mail waitlist. Here are the details of how that “up to 4% cash back” breaks down according to this US Bank press release and CNBC article.

Base rewards of 2% cash back on all purchases, with no limit. Technically, this card earns 2 points per $1 spent in eligible net purchases. In order get 2% cash back, you must redeem those points into an eligible U.S. Bank checking or savings account.

Bonus rewards of 0.5%, 1% or 2% cash back based on your qualifying combined balances at US Bank. You must also have an open Bank Smartly Savings account. Your qualifying combined balances with U.S. Bank include “open consumer checking account(s), money market savings account(s), savings account(s), CDs and/or IRAs, U.S. Bancorp Investments and personal trust account(s).” Business accounts, commercial accounts, and the Trustee only (IFI) client relationship do not qualify.

• $5,000 – $49,999.99 earns 2.5% total cash back. Total of 2.5 Points per $1 (a base of 2 Points plus the Smartly Earning Bonus of 0.5 Points),
• $50,000 – $99,999.99 earns 3% total cash back. Total of 3 Points per $1 (a base of 2 Points plus the Smartly Earning Bonus of 1 Point).
• $100,000+ earns 4% total cash back. Total of 4 Points per $1 (a base of 2 Points plus the Smartly Earning Bonus of 2 Points).

Other bits: CNBC article reports no annual fee. Points will expire if there is no reward, purchase, or balance activity on your account for 12 consecutive statement cycles. Bank Smartly Credit Card and Bank Smartly Savings available in all 50 states.

Bank Smartly savings account. Let’s take a closer look at the Bank Smartly Savings account, which also earns difference rates based on both your balance inside the Smartly savings account itself AND your qualifying combined balances at US Bank. Here’s their current interest rate grid, updated as of 9/3/2024.

Importantly, these rates can change at any time. But right now, if you have at least $25k in Smartly and $25k in combined qualifying combined balances across US Bank, you can get the current top rate of 4.10% APY.

There is also a $5 monthly maintenance fee, which is waived if you have a Bank Smartly® Checking account (or Safe Debit account which also costs $4.95 a month). The Bank Smartly® Checking account itself has a $6.95 monthly fee, waived with $1,500+ average account balance, qualifying U.S. Bank consumer credit card, or combined monthly direct deposits totaling $1,000+.

Therefore, technically if you get this credit card, that would make the Bank Smartly Checking account free, which in turn would make the Bank Smartly Savings account free. Right now there is also a $450 bonus for new Bank Smartly Checking customers with a direct deposit requirement.

Rough opportunity costs with depositing cash at Bank Smartly Savings. Let’s try some rough theoretical numbers. Let’s say you actually have $100,000 in cash lying around, but you could get ~5.10% APY elsewhere and so you would be giving up ~1% APY to park your money at US Bank instead. If you held all of it at Bank Smartly Savings to qualify for the 4% cash back on the credit card, you’d be giving up $1,000 in taxable interest each year ($100,000 x 1%).

In exchange, you are getting 2% extra cash back over your existing, flat 2% cash back card. Cash back rewards are generally considered non-taxable as they are a rebate on your purchase. If you assume a marginal tax rate of 0% (this is just a guess), then you’d need $50,000 in annual purchases ($4,166 a month) at 2% extra cash back to break even with the hit from the lower interest. If you assume a marginal tax rate of 22%, then you’d need a little less: $39,000 in annual purchases ($3,350 a month) at 2% extra cash back to break even with the hit from the lower interest.

US Bank self-directed investments accounts! As with the Bank of America Preferred Rewards program, an alternative way to satisfy the balance requirements with minimal opportunity costs is to transfer over existing assets into a self-directed US Bank brokerage account. For example, you could transfer over $100,000 in index ETFs inside an IRA or taxable brokerage account. This would appear to fully satisfy the requirements as a “U.S. Bancorp Investments” account. This way, US Bank also gets a stronger foothold in the world of wealth management, as all the banks seem to want these days.

Be careful though, as US Bank’s self-directed brokerage account has a slightly higher fee schedule than much of the competition. Stock trades are $4.95 each, although you get 100 free trades per calendar year if you have both a Bank Smartly Checking account and paperless statements. There is a $50 annual account fee and a separate $50 annual IRA fee; these are waived if you have $250,000 in combined statement household balances.

My quick take. If all of these details actually hold through launch, they would be a potential improvement over the best current situation of 2.62% cash back on all purchases via the Bank of America Preferred Rewards program (also requires $100k in assets held at BofA) and a BofA cash back credit card. (The Robinhood 3% credit card is still “coming soon”.) But will it last? Even the BofA 2.62% has remained something of an outlier, but my hunch is that it has encouraged enough of people to keep a ton of cash at BofA earning zero interest so that BofA is still happy overall. Given that this new US Bank program actually offers a decent interest rate and an even higher cash back rate, I am concerned about its longevity. On the other hand, maybe this is US Bank’s big push to become a major player on the national level of Bank of America or Chase.

I’d have to open a lot of new accounts to go for this one. Savings account, brokerage account, credit card, move over assets, all for a bonus that is based on my credit card spend so will trickle in slowly. (None of these have a big upfront bonus.) Given the amount of shady stuff US Bank will probably have to deal with when paying 4% cash back, I’d also have to trust that it will last long enough to be worth the effort.

US Bank has a history of making cards and then pulling them from the market, but sometimes they also let the grandfathered users keep the old perk system. Hmm…