Manything: Turn Your Old iPhone, iPad, or iPod Into a Free Home Security Webcam

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manythingIn order to keep an eye our house on longer trips as well as monitor our dogs anytime, we bought Samsung WiFi cameras a while ago that stream directly to our phones. We decided not to go with Dropcam in order to avoid recurring monthly fees. Our cams only record short clips onto Google Drive upon motion detection, but it is free and they work adequately for our needs.

A new app called Manything will turn any iPhone, iPad, or iPod with a camera into the same style of streaming WiFi webcam, complete with motion detection and saved video clips in the cloud (currently iOS only, Android in development). Found via ad on Daring Fireball. You can view live streams on your iPhone or computer, and it can send you app or e-mail alerts when there is motion detected.

Recently added was IFTTT support (not even available with Dropcam), which allows you to link the app with other services and networked devices like Philips Hue lightbulbs, Belkin WeMo and Google Nest. Via 9to5Mac and GigaOM, here are some examples of what you could do:

  • Start recording when I leave home, stop recording when I return
  • Start recording when the last family member leaves home
  • When motion detected outside the home, turn on Philips Hue lighting to look like someone’s home
  • Start recording and send alert when Nest smoke alarm is activated

That sounds pretty neat. Right now, they are offering 30 days of continuous cloud recording for free. However, future pricing will include a free option limited to one device and 12 hours of recording. That’s still good enough to serve as a free security camera. Unlimited live viewing and motion detection alerts will also stay free.

My experience. I played around with this app over this last weekend, but perhaps due to the recent press I found their Manything.com website to be very slow and unresponsive at times. The motion detection and alerts worked, but then I was unable to load up the saved clip, which was frustrating. I had better luck using the app directly to view clips.

Otherwise, viewing the live streams on my phone worked fine; The sound was clear and I counted about a 10 second delay. The app itself is relatively simple and easy to set up. I like being able to adjust the motion sensitivity and to block off specific areas where you should ignore motion. I wish you could change the sensitivity settings remotely however, right now you can only modify them on the actual camera.

Top 10 Best Dirt Cheap Beater Car Models?

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In 2006, Jay Lamm organized the first 24 Hours of LeMons (official site, Wikipedia) in which cars picked off the street that cost under $500 (not counting safety equipment) raced each other for 24 hours straight. The name and format parodies the legendary and prestigious 24 Hours of Le Mans racing series. A penalty might involve welding a huge metal sculpture on your roof to increase weight and air drag. Racing accessible to the masses and a sense of humor? Awesome.

In a recent Car and Driver article, they listed the most successful models after 8 seasons and 104 races. I figure, if you want to know if a car model is durable, race it for 24 hours straight. Here are the top 10:

  1. Volvo 240
  2. 1984–1993 Mercedes-Benz 190
  3. ’90s RWD Lexus (SC300/400, LS400)
  4. Alfa Romeo Milano
  5. Mazda Miata
  6. Acura Integra
  7. 1984–1991 BMW 3-series
  8. Ford Taurus (mostly SHOs)
  9. Ford Festiva
  10. Mazda B-platform (Mazda 323/Protegé, 1991–1996 Ford Escort/1989–1994 Mercury Capri)

The Volvo 240 has gained a near-mythological reputation for reliability, with many claims of 300,000+ miles and 20+ years. (Start noticing how many you still see on the road, even though the last model year was 1994!) Forget owning a Prius, roll up in a 240 and you’ll have some frugal cred. No longer Swedish-owned and losing market share, Volvo’s most recent commercial is still trying to live off the reputation of this model:

I’m not familiar with the Alfa Romeo listed, but otherwise these are older cars that appear to have been designed and engineered with tolerances such that they can take a lickin’ and keep on tickin’. Older Benz and Lexus models were known for this. Given the race parameters, perhaps it also means that they can be fixed with a standard tools and parts that don’t cost a fortune.

The Largest Consumer of Electricity In US Homes Besides A/C Is…

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Most people will guess that the heater and/or air conditioner is the biggest source of electricity usage in the average home. But what about the second-largest?

The HD DVR Cable Box, at least according to the LA Times (what about water heating?). Digital video recorders are basically computers that use about 35 watts (some up to 50W), but the problem is that unlike desktop computers they use that much power even when “off” or on standby. I used to keep mine behind a cabinet door and it always felt like I could cook an egg on top of it.

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Here’s another graphic from the NY Times on the same issue:

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At 35 watts, that’s like running three CFL bulbs (13W, 60W equivalent) all the time, 24 hours a day, 365 days a year. Depending on if you have the cable box and DVR separate, you are looking at roughly 300 to 450 kWh per year. That is $50-$75 per year, per box, at 16 cents a kWh. Many people have two or three boxes in their homes.

One source of this problem is that the cable companies have no incentive to make their boxes more energy-efficient. You pay the electricity bills, not them, and you either don’t know about their vampire energy use or are subject to their local monopoly anyway.

You could put the cable boxes on a timer if you never record shows at certain times, but you’d want to leave time for both the 10-15 minute boot-up and the regular downloading of the day’s channel line-ups. Most people expect their TV to work instantly.

Or you could just drop cable. Apple TV and Roku internet streaming boxes (Netflix, etc.) use much less power when idle and you can just unplug them when not in use. (Startup time is under a minute.) From an older GigaOM post:

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The newest Roku 3 supposedly uses 3.5 watts when streaming HD video while the Streaming Stick uses about 2.5 watts. Both are reported to use about 2 watts when idle.

Cable Bill Haggling Revisited

Recently it was time again to haggle my cable bill (I still get a steady stream of success story comments on that post). Actually, I ended up just switching to DSL as I’d been having some ongoing speed issues with my cable internet. I’ll take the one-year discounted deal from DSL, and then when I go back to broadband cable I’ll sign up for whatever special offer they have then.

I’m not the only one. Here’s a Vox article “Here’s the secret to getting a lower cable bill” which supposedly talks to ex-Comcast customer service reps and offers the following tips:

  • “It pays to play hardball,” says a customer service representative who worked at an Oregon call center from 2002 to 2009. “Threatening to cancel will get you further than outright asking for a discount.”
  • Asking to talk to a manager could actually backfire, as managers may not be judged based on customer satisfaction metrics like regular customer reps. You just want to reach retention specialists.
  • People in Comcast’s “retention” department are rewarded based on their success at getting you to keep your service without giving you a big discount. So they’re going to do their best to get you to change your mind for free.
  • Retention specialists only have a limited number of discounts to hand out to folks. If you can’t seem to get one, that specific person might not have any left. Call back and try again and you might get someone with discounts left. But don’t call too many times, as they track your calls.

And here is a Business Insider video with basically the same idea, but maybe the nice production value will convince you that haggling is a legitimate customer tool. ;) As Wayne Gretzky said, “You miss one hundred percent of the shots you don’t take.” Your mega-corp internet provider won’t just hand you a discount worth $100+, but they might if you just ask.

Best Baby Registry? Return Policy, Completion Discount Comparison (Updated)

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Updated details, added new stores, and added our own experience. You’re gonna have a baby! Part of the whirlwind is deciding where to start your baby registry. Similar to wedding registries, you go to the store, pick up a bar code scanner, and simply zap everything you want to put onto your registry. They usually provide you a checklist so you don’t forget anything. You can also add and remove items on registry online, and track what items were bought.

Here are the results of my research after scouring the respective sites and reading various baby forums, comparing factors including selection, price, customer service, return policies, and completion discounts:

Babies R Us

  • Pros: Large selection, registry works both in-store and online. Registry Rewards program where you get points when other people buy from your registry. You can return items to a physical store up to a year after arrival date, with certain restrictions (see below). In-store items on registry can be returned without receipt. Works with Shoprunner.
  • Cons: Prices tend to be higher in general. Some items are online-only, and thus not available in stores. Online-only items can be returned to a physical store for store credit, but if they are mailed back then the refund credit goes to the original purchaser, not you. Also, such items require a gift receipt or online packing slip.

Completion Discount: Physical coupon arrives 6-8 weeks before stated arrival date. They mail you a 10% off coupon good for a one-time purchase (technically valid for one calendar day) that can include some or all of the remaining items on your registry, with some restrictions:

The completion offer is not valid on diapers, formula, furniture, “R”US Gift Cards, Special Orders, Buyer Protection Plan, Video Game Hardware, Kiddie Kandids and Motherhood Maternity merchandise. It is not valid on prior purchases.

Amazon.com Baby Registry

  • Pros: Large selection, online-only. Competitive prices in general, plus no sales tax in many areas for now. Return policy offers a free prepaid return mailing label if you return the item in new and unopened condition within a year from date of delivery. You will get a gift certificate with the value (purchaser will not be notified). Also offers universal registry features if you want.
  • Cons: Can’t return things to a physical store. For easy returns, items must be “sold by Amazon.com” and not a third-party seller. Otherwise, you are subject to the return policy of that specific seller. Of course, you probably didn’t buy the items so you have no control over this.

Completion Discount: You become eligible 30 days prior to stated arrival date, receiving 10% off a one-time order up to $5,000 worth of good from remaining items on registry. If you are an Amazon Mom member with Prime, you’ll get a 15% off completion discount instead. Applies only to items sold by Amazon.com, and only items that are deemed baby-related by Amazon are allowed.

Target Baby Registry

  • Pros: Convenient for gift givers, lots of stores nationwide. Competitive prices in general. You can return or exchange any item on your registry in-store, with or without receipt. Will be easier to use up Target gift cards since they sell everything from toothpaste to furniture.
  • Cons. In-store selection is more limited and varies by location.

Completion Discount: Physical coupon sent to you, activates after due date. Good for 10% off all remaining items either in-store or online, you can use it both online and offline as long as it’s the same day. (Some people report that the 10% coupon works on all items in that one purchase at Target, but I can’t confirm.)

Buy Buy Baby

  • Pros: Very large selection, registry works both in-store and online. You can all return items to a physical store, even without receipt, for store credit. As this is the baby branch of Bed, Bath, and Beyond, you can use BBB 20% off coupons (sign-up online for mailing list to get coupons regularly). Overall better reviews from mommy forums regarding customer service.
  • Cons: Limited store locations. Prices may be higher on average. However, Buy Buy Baby also does price-matching to online stores like Amazon (see below).

Do you price match items I find advertised for less at another website/retail store?
We will gladly match our direct competitors’ prices on identical items. Please call us at 1-800-436-3048 so a Customer Service Representative can assist you. Exceptions may apply.

Completion Discount: Valid after due date. 10% off all remaining items, you will receive both a physical coupon in the mail and a coupon code via e-mail, so make sure both are accurate. (Some people report that the 10% coupon works on all items, not just remaining items in registry. May vary by each store policy, similar to the acceptance of expired 20% off coupons.)

The Rest

Here are some other baby registry alternatives:

Walmart Baby Registry was very basic. There is no special registry return policy, it’s just their standard gift return policy which means you’ll need a gift receipt. Without a gift receipt, you’ll be limited to a certain number of returns and be required to submit your driver’s license. There is no completion discount. Still, if you do most of your other shopping at Wal-mart as opposed to Target, it’s probably convenient to register here and be able to use any store credits or get gift cards from Wal-mart.

TheBump has a universal-style registry that lets you include items from Amazon, Buy Buy Baby, and several smaller retailers. I didn’t really want to deal with gifts coming from that many different retailers, all with their own unique return policies.

Wishpot is another universal registry that allows to add any item from any store online, and then people can “reserve” that item to give to you. A price comparison engine helps gift givers see where the item is the cheapest. Again, this method makes it difficult to return items as people may buy them from online stores that require you to arrange and pay for return shipping or have a gift receipt, or stores that you don’t have near you. It seems more focused on making things easier for the gift giver than the gift recipient.

BabyLi.st is another universal baby registry option. You can add items from any retailer (even sites like Etsy.com) or non-stuff like college tuition, dog-walking, or baby sitting hours. Again, this method makes it potentially difficult to return items but it appears that you can also choose the retailer you want it from (whether people will actually buy it from there is a separate question). They recently announced a 10% completion discount good at four stores: Diapers.com, Land of Nod, The Honest Company, and Giggle.

Our Baby Registry Experience

In the end, we decided to register at Babies R Us and the Amazon.com Baby Registry. We would have chosen Buy Buy Baby over Babies R Us, but there was no BBB near us. Babies R Us will work best for friends and family that prefer to browse and then buy something in a physical store. Amazon is more convenient for people that want to ship us something directly, but still has a good return policy for the most part. In the end, we were happy with the results. We used the completion discount from both Amazon and Bed Bath and Beyond without issue, but definitely bought more stuff from Amazon. We did return some duplicate things to Bed Bath and Beyond instead of mailing it back to Amazon, and it took us nearly a year to spend all the credit (mostly because we were too lazy to drive back out to the store and we tend to buy a lot of baby stuff used).

We decided to leave out Target for the sake of simplicity and did not regret it, although we have since bought lots of gifts for other expecting parents from Target.

Cheaper Diaper Delivery: Amazon Prime, Diapers.com, or Target Subscriptions?

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pampers1With the announcement of Target Subscriptions, I wanted to run a quick price check to see how it stacks up with competitors Amazon.com and Diapers.com. We’re expecting another baby, so we’ll be needing lots of diapers soon (cloth just didn’t happen). Below is a chart of prices, data table, and recap. All shopping methods offer free shipping unless otherwise stated. Prices are as of May 6th, 2014.

diapersub

Shopping method Pampers Swaddlers Diapers Size 1, 216 count Huggies Snug & Dry Diapers Size 3, 222 count Notes
Diapers.com $46.89 $48.39 Ignores first-time customer promotions
Amazon $45.97 $45.99 immediate ship
Amazon
Subscribe & Save 5% off
$43.67 $43.69 auto-delivery
Amazon Mom
Subscribe & Save 20% off
$36.78 $36.79 20% off all diapers with Amazon Mom + Amazon Prime.
Target $45.99 $45.99 immediate ship, must spend $50 for free shipping
Target
Subscriptions 5% off
$43.69 $43.69 auto-delivery
Target
Subscriptions 5% off +
Target REDcard 5% off
$41.51 $41.51 auto-delivery + must pay with REDcard.

 

Recap and Notes

  • Diapers.com has some good new customer promotions (currently $10 off first case, 20% off for 3 months on auto-delivery). However, on an ongoing basis their prices appear more expensive than Amazon or Target.
  • Amazon Subscribe & Save with Amazon Mom technically offers the cheapest price, but you’ll need Amazon Mom (free trial) and thus Amazon Prime. Amazon Mom gives 20% off all diapers and wipes, and you can get 20% other Subscribe and Save items with Mom if you reach at least 5 subscription items per month. (If you just have 5 items and no Prime/Mom, you get 15% off.) As of right now, that isn’t a problem for us as we use it every month. Keep in mind that Amazon is always fiddling with pricing so it’s wise to keep an eye on them.
  • Target subscription prices are generally competitive, but don’t appear to beat Amazon significantly and their selection is still much more limited. I did include a line with the 5% off with Target REDcard discount, but note that you can also use a rewards-earning credit card at Amazon.
  • Sales tax is another consideration, as Target may charge sales tax in your state while Amazon may not if it doesn’t have a physical presence in your state. Amazon is gradually starting to charge sales tax in most states, however.

Too Busy To Buy Paper Towels and Soap? New Amazon, Target, and Groupon Shopping Services

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Who knew that the next big thing would be toilet paper and soap? We must be running out of things to “disrupt”, as everyone wants to deliver household and grocery products to your doorstep. What’s next, door-to-door milk delivery?

Amazon Prime Pantry. Amazon has been in the game for a while already with their Prime and Subscribe & Save services, but with Prime Pantry you can buy individual products in everyday sizes (not bulk), up to 45 lbs in a box, all for a flat $5.99 shipping fee. Must be a Prime member.

primepantry

Target Subscriptions. Target just started its own regular delivery service that offers an additional 5% off and free shipping with no minimum purchase requirement. You can still get another 5% off by paying with the Target REDcard. Newly expanded but still limited selection compared to Amazon. No membership fee.

targetsub

Groupon Basics. Groupon’s new bulk shopping service offers 100+ household products with free shipping on orders $24.99 and up within the continental US. Currently, get 5% back in the form of Groupon Bucks which can be used towards future purchases. Limited selection that is more focused on certain brands, but supposedly growing soon. No membership fee.

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Flickr Photo App: 1,000 GB Storage Free + iCloud Replacement

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flickrapp2Photo site Flickr recently updated their iPhone and Android apps. This just happened to coincide with me running out of space both on my Apple iCloud and Dropbox accounts, so I took another look at the Yahoo-owned site and found it actually fit my needs at a great price point – free!

As they say, the best camera is the one that you have with you. Since the birth of our first child, we’ve quickly racked up over 20 GB of pics on our phones alone, and much more from our point-and-shoot. iCloud only gives iPhone users 5 GB of free storage, so I found myself paying $40 a year for the 25 GB upgrade (with a discounted iTunes gift card of course) but ate through that as well. Since I keep both USB hard drive and online cloud backups, I was also running out of room even on my free Dropbox account. I used to pay for an unlimited photo service called Everpix, but they shut down last year.

In comparison, Flickr offers everyone 1,000 GB of free photo and video storage at full resolution with no caps or image compression. (I figure that should last us until kindergarten…) 100 GB of space runs $100 a year on both Dropbox and iCloud – I know there are cheaper options but these have the most convenient sync software.

flickrapp4My favorite iCloud feature was the ability to automatically and continuously backup the photos on my phone. Nothing to remember, just take pictures. With their updated free app, Flickr can also auto-upload and sync your iPhone photos taken with the default Camera app. (I’m assuming the Android app has a similar feature.) It doesn’t appear to upload any of your old pictures automatically, just the ones taken after you install the app and enable the Auto Sync feature (see screenshot). Auto-uploaded pictures are always set to Private by default (viewable by you only).

The new Flickr app also has several new features like an in-app camera with Instagram-like filters, sharing feeds, and better photo editing tools. After I manually back up the old photos, I plan to downgrade my iCloud account back to the free 5 GB level.

Awesome Travel Hack That Turned Economy Seats into a Flat Bed For Two

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Ever watch those commercials for Singapore or Emirates Airlines with beautiful people sleeping on luxurious beds while flying across time zones? Jason Blum, a film producer known for the Paranormal Activity franchise, figured out a way to get ‘er done without paying over $10,000 a seat, via Businessweek.:

When Jason Blum and his wife flew to Morocco last year, they could have gone first class. The cost, though, was $22,000. And Blum, possibly the most profitable movie producer in Hollywood, never pays full price when a cheaper alternative will do.

Instead, Blum bought a row of seats in coach for $1,800. He obtained the measurements of the legroom void in front of these seats and had a custom, trapezoidal air mattress built for $500. He packed this contraption into his carry-on. Once airborne, he inflated it, creating a combined seat/air-mattress surface large enough to sleep next to his wife. Estimated savings: $19,700.

Unfortunately, I couldn’t find any photos by Blum. It was probably similar to the SkyCouch from Air New Zealand:

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But that has very limited availability, so I think it’d be cool if he started selling those custom air mattresses to the rest of us!

Kayak.com Airfare Price Prediction Tool: Don’t Bother

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In 2007 I wrote about a site called Farecast.com that used past data to offer a prediction on whether airfares would rise or fall in the future. I even used it to book tickets a couple times. It was soon bought and absorbed by Bing Travel (Microsoft) for $115 million in 2008 and but it has recently been killed off and is no longer available. In a recent FiveThirtyEight.com article, Kaiser Fund tested out Kayak.com’s own price prediction tool. It wasn’t a broad survey – he tracked 32 different requests and tracked the prices until Kayak said to buy. Here are the results:

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Out of those 32 requests, 17 resulted in immediate buy recommendations. Out of the remaining 15 that told him to wait at least one day, he eventually saved money only on 5 of them. Averaging out all the final purchase prices, they were actually 2% higher than if he just bought immediately. Fung qualifies his results by saying that even though it’s technically a draw, the tool can help those people who would otherwise second-guess their decisions.

Given that there is only one price predictor tool left and it doesn’t really seem to work all that well, I come to a different conclusion. I plan to take this knowledge and simply buy my tickets whenever the price is acceptable, saving both time and worry.

Frugal Mattress Shopping Tips and Our Experiences

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mattsmallShopping for a new mattress bed is confusing and annoying. Sadly, that’s exactly how it was designed to be. This Slate article talks about this maddening process and offers a few tips:

  1. Mattress makers intentionally hinder comparison shopping by selling the exact same product with unique names for each individual store.
  2. Higher coil counts are not a good indicator of quality. More coils may simply use thinner gauge metal wire.
  3. Pillowtop foam materials are cheap and a huge source of profit. Mattress thickness is thus also not a good indicator of quality.
  4. There is no evidence that box springs are necessary or even helpful, other than to raise the height.
  5. Firmer is not always better for your back. You just don’t want it too soft or too firm. Each person needs to find their own optimal firmness level.

Also see: Consumer Reports

Our Mattress Shopping Experience

The last time we did frugal mattress shopping was 7 years ago. We ended up with a Simmons Beautyrest mattress from a Simmons World of Sleep mattress outlet. It was a mid-tier mattress with a super-thick pillow top layer and cost $700 while comparable mattresses were $1,500 and up. It was so high that we had trouble finding sheets big enough to fit it. (We were trying to replicate the Westin Hotel Heavenly Bed.) We liked that mattress a lot, but we decided to move it into the guest bedroom. Unfortunately, it appears that there are now only three such outlets remaining in the entire US – Atlanta, Dallas, and Seneca, SC.

We tried to buy a comparable Simmons mattress, but after visiting a few local showrooms I was so annoyed at the obfuscation and overall skeeziness that I just went to our local Costco and bought the only flavor available. The Sealy Posturepedic Newfield Cushion Firm Cal King set with two twin box springs cost $900. Not a bad price, but after just a week my back was hurting and the bed felt like it was sagging in the middle. We returned it to Costco and got our money back (though it took some effort to secure it on the top of my car). This route may work for some people, but the mattress was not for us.

I decided to go back to a Simmons mattress and looked into buying online. Check out this comparison chart from US-Mattress.com:

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I am supposed to accept that they control the expected durable lifetime that finely between 11 and 17 years? “This mattress will last 13 years, but this will last 14 years”. Please. Even if they could, why would they bother with the extra engineering and assembly line tweeaks involved. I bet the $700 mattress is exactly the same inside as the $1,150 mattress (both with 800 coil count, pocketed coils, edge foam encasement, blah blah blah). I considered just buying the $700 mattress ($879 for Cal King). My sister actually bought a mattress from US Mattress earlier in the year and was satisfied with the experience.

However, I ended up shopping locally at yet another “sale” and found what appeared to be a very similar Simmons Beautyrest Firm mattress for also around $850 for a Cal King. That way I was able to at least lie down on it and compare with others. We had a wooden mattress platform so we didn’t need a box spring and saved a few more bucks.

The final touch? We bought the NovaForm® 3″ Pure Comfort Memory Foam Mattress Topper for about $150. The reviews seem positive overall and after sleeping on it for a while we found it to be very comfortable. There was a little plasticky odor in the beginning but it disappeared quickly. The only real quibble is that it tends to shift on top of the bed and so you have to reposition it every so often. I’ve thought about spraying the bottom with hair spray or some sort of tacky adhesive to solve that problem. Otherwise, we like it even more than our previous mattress.

In the end, I like the idea of buying a firm mattress (the “bones”) separately from the padding material (a replaceable “skin”). Our 11″ firm mattress + 3″ memory foam topper meant a 14″ total height. Buying a 14″ pillowtop “luxury” mattress would have cost between $300 and $1,000 more and I doubt that we would be able to tell the difference.

Omnivore’s Dilemma: Economics of Farming and Why Food Marketing Is Everywhere

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I’d like to make a habit of reading a book every other week in 2014. My first book is The Omnivore’s Dilemma: A Natural History of Four Meals by Michael Pollan. This 2006 NYT bestseller has already been well-discussed, but I saw it at my library’s donated book sale and wanted to read it for myself.

Instead of a regular review, I just wanted to share one financial concept inside about the special economics of food. We all learned in school that as prices go down, demand should go up. As demand goes up, the price tends to rebound until an equilibrium is found. But this doesn’t work for food producers:

The growth of the American food industry will always bump up against this troublesome biological fact: Try as we might, each of us can only eat about fifteen hundred pounds of food a year. Unlike many other products – CDs, say, or shoes – there’s a natural limit to how much food we each can consume without exploding. What this means for the food industry is that its natural rate of growth is somewhere around 1 percent per year – 1 percent being the annual growth rate of American population. The problem is that Wall Street won’t tolerate such an anemic rate of growth.

This leaves companies like General Mills and McDonald’s with two options if they hope to grow faster than the population: figure out how to get people to spend more money for the same three-quarters of a ton of food, or entice them to actually eat more than that. The two strategies are not mutually exclusive, of course, and the food industry energetically pursues them both at the same time.”

If farmers have a great year, they can actually make less money as prices plummet after product floods the market (due to our finite stomachs). Let’s look deeper into those two alternatives:

Convince people to spend more for the same amount of food. This is behind why everything is processed to the point of ultimate convenience with sleek packaging. Any cooking beyond using the microwave has been removed. Everything is in single-serving packages. Every new diet comes with its own line of ready-to-eat stuff in a box. Surprise, everything also gets more expensive! I just noticed that gluten-free pasta costs roughly 3 times as much as traditional pasta. Even terms like “organic” and “free-range” are twisted by marketing and may not mean what you think.

Convince people to eat more food. What we consider an acceptable portion size has increased over the years. From 1982 to 2002, the average pizza slice grew 70 percent in calories. Even the surface area of the average dinner plate expanded by 36 percent between 1960 and 2007 (source). Think of the “Upgrade” or “Combo” feature of many fast food menus. Why just order a sandwich and drink water, when for a little more you can get fries and a soda? Once you order the combo, why not “upgrade” to even larger fries and larger soda for just 50 cents?

This is why we are surrounded by food branding and food marketing. To fight back, we should buy food as close to their whole “raw material” state as possible in order to avoid the middleman (processing). Even though it does take more time, this makes the food we eat both healthier and cheaper overall.