What is success? Perhaps you think of a new idea, get some venture capital, grow and scale like crazy, and then you sell it after a few years for mega-millions. More traditionally, you work your way up the corporate ranks, become a manager/executive, and make good money that way. Or perhaps you start a small business and expand it over decades. All are good and fine.
However, there are people out there that take yet another path. Their priority is to be able to do what they enjoy without interference and get paid adequately for it. These micro-businesses are self-funded, independent, and happy that way despite the inherent drawbacks. One person. No bosses. No employees. Some get rich, some don’t.
Which bring me to this book, The Incredible Secret Money Machine by Don Lancaster (see free download link below). First published in 1978 and updated in 1992, this is one of the few books that I’ve found that celebrates the idea of a person working for themselves and that being enough. There is a lot of outdated references in the book along with a “hippie” vibe, but also a lot of timeless ideas. To give you an idea of whether your personality aligns with this book, here are his four basic beliefs:
1. You have to be heavily into a technical or craft trip on a total lifestyle basis.
The absolute single most important thing in your life has to be doing something technical or artistic in a better and a different way than anyone else. […] Your own trip has to be the absolute center of everything you do, everything you work with, and everything you believe in. Doing it has to be much more important to you than making money, more important than worrying about what people think, and more important than behaving, competing, or complying the way that other people think you should.
2. You must want to stay in control.