Panera Bread: Free Unlimited Hot or Iced Coffee All Summer (Ends Soon, Extend w/ Referrals)

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Update 9/1/2020: This is a courtesy reminder that the free offer expires and you may be charged as soon as 9/7. You may want to consider canceling now as your subscription won’t end right away:

If you do not cancel before your next renewal date after 9/7/2020, you will be charged $8.99 plus tax on your next renewal date (based on the date you signed up during the Subscription Sign Up Period). If you cancel, your free subscription will end 30 days after your renewal date.

They also added a new offer where if you refer 2 friends to join MyPanera+, your free coffee period will be extended through 10/31/2020 (or the next renewal date after that).

June 2020 update:

Panera is offering their unlimited coffee subscription program for free this summer. New customers that sign up for a MyPanera+ Coffee Subscription by July 4th, 2020 will have it free through September 7th, 2020. Must be 18+ and provide a credit card with the agreement that if you do not cancel, it will eventually revert to the normal fee of $8.99 + tax each month. You could view it as a 2-month free trial; I would set a calendar reminder to cancel online on your renewal date after 9/7. Until then, free coffee! You can even order via app and use their contactless curbside service (or drive-thru where available).

How to cancel your MyPanera+ Coffee subscription:

To cancel your subscription online, visit the Subscription section at http:/www.panerabread.com/MyPaneraCoffee or on the Panera Bread app. You can also call Panera Customer Service at 1-855-372-6372 to cancel your subscription.

Existing subscribers will also not be charged their normal fee between 6/22–9/7/2020. Nice that they are including existing customers on this promotion. This is a bold move to leverage the power of “free” and change people’s coffee-buying habits during a time of disruption. The details of the program are otherwise the same as before (see below).

Original post:

Panera Bread has rolled out their MyPanera Coffee subscription nationwide, which includes unlimited coffee for $8.99 per month. Here are the details:

  • Valid for any size cup of light roast, dark roast, hazelnut, decaf, iced coffee, or hot tea.
  • Get one cup up to every two hours, with free unlimited refills of the same beverage in-store.
  • Excludes cold brew, espresso drinks, and iced tea.
  • One subscription per person.

This works out to about 30 cents per cup if you got one per day. Panera has admitted that this is a loss leader and they hope you also buy a breakfast sandwich, muffin, etc. while you are there. If I had a Panera that was conveniently located to work or home, I would be all over this deal. (If only they had this when I was in college…) What do you think?

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Comments

  1. Michael DeAngelo says

    Great Deal…been doing it since last Monday. My Panera has a drive-thru so it’s convenient too. A game changer – Dunkin and Sbux look out!

  2. Roger Patel says

    I like they it coffee and I think it’s a great deal if you have Panera close by. I have one 10 mins away and I do work from home 50% of the times.

  3. My experience was that their coffee was bad. We would walk across the street to get coffee at Peet’s, then go back for food.

  4. The Frugal Millionaire says

    I don’t have one near me, so I am just asking out of curiosity…do you still pay sales tax?

  5. Do you have to make a purchase? This is in the terms and conditions: “ Note that zero dollar transactions – transactions in which only a daily coffee and other MyPanera rewards are redeemed – do not count as a “visit” towards purchase-based rewards.”

    • No, that’s referring simply to their rewards program itself. You can’t earn a visit to their rewards by simply picking up free coffee.

      As an aside, you can however earn a visit with a free coffee plus any cheap side or something like a baguette, you know, if you’re desperate to get to the next level and freebie item. 🙂

      Sadly, our Panera closed (apparently permanently) last month due to the pandemic. It was great while it lasted!

  6. This is tempting (or it would be if I could get espresso drinks), but I get a feeling it would just lead to me throwing out a lot of disposable cups (most places aren’t taking reusable mugs right now) 🙁

  7. Funny, initially I had to add special instructions to customize the drink. Although they had room for 40 spaces, the screens the staff saw only showed about 21 spaces. So unless they printed out the order in advance, which they rarely did, they might not see the full custom request which included three pumps of vanilla.

    Last week the server said they had updated the app to allow a customization without making notes. Sure enough I could now specify the cream, syrups, sweeteners and even add whipped cream and caramel drizzle. BUT they now charged 69 cents per pump of vanilla!

    I asked the manager about this and she said the stores were not able to account for their inventory without the customization feature and they were losing TOO much money with the additional items added to the iced coffees!!! love it.

    The last notice said I had saved $140+ since I started the subscription. Not bad with one month to go.

  8. Update on choices

    The latest kiosk app now charges for the caramel or chocolate toppings drizzles. Plus it doesn’t offer whipped cream as an option. You have to put in the notes. Seems they might be learning a price point lesson

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