Fidelity Investments: Simple $100 Bonus, Both New and Existing Customers

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Fidelity Investments is offering a simple $100 bonus for opening a Fidelity taxable brokerage account, Cash Management Account, Roth IRA, or traditional IRA.

All you have to do is open with the promo code FIDELITY100 and deposit $50 or more within 15 days after opening your account. Fidelity will give you a $100 bonus within 25 days after opening your account. You must then maintain the bonus award (minus any losses related to trading or market volatility, or margin debit balances) in the account for at least 90 days from the date on which the bonus award is credited to the account.

Per the fine print, this is available to both new and existing customers (emphasis mine):

This offer is valid for new or existing Fidelity Brokerage Services LLC (“Fidelity”) customers who open and fund a new, eligible Fidelity account with a minimum of $50 on or after October 18, 2021 through Offer is limited to one account per individual.

This is a relatively simple and straightforward bonus, and Fidelity is definitely one of my preferred brokerages to deal with. They have solid customer service and a good feature set. I would personally much rather trade stocks at Fidelity than deal with Robinhood customer service, for example. I’d rather deal with Fidelity customer service than Vanguard customer service these days, for that matter!

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  1. Thanks, Jonathan! Simple setup with Fidelity and I agree – customer service with them is great.

  2. Just signed up, thank you!

  3. Michael Anderson says

    Your final comment about Vanguard touched a nerve. I have been with them for over 20 years, but over the last couple of years have experienced problems with their customer service. Their current trading “app” is quite bad and seems designed to drive retail customers away. I’d be interested in hearing about your recent experiences.

    • Vanguard has publicly acknowledged their customer service issues, but all I see is that they are still spending tons of money on marketing and not enough on training their staff. It is clear to me that Vanguard is focused on growth, even if at the expense of customer service. Their expense ratios are still low, but I fear that the loss of a owner/shareholder-first mindset is irreversible.

      I have done semi-complex actions (trusts, solo 401k, rollovers, etc) and Fidelity has always answered the phone with a knowledgeable human. Vanguard has had longer delays getting back to me, higher staff turnover, and errors in execution. Not bad people, just inexperienced and/or not well-trained.

      Fidelity is a privately-owned company, I believe still concentrated in the Johnson family, which I feel allows them to have a longer-term outlook. This may be the next best option if Vanguard keeps going downhill. I’m a little surprised that Fidelity’s lack of ETF vision hasn’t made their platform worse, but they seem to be still a nice, reliable place to hold your assets.

  4. Does anyone know how to do this when you already have the fidelity account? I don’t see an option for logging in and adding the promo.

  5. I’m trying to figure out how they can gift you money into an IRA??? Plus they say if you max your contribution, they won’t do it, so I guess contribute no more than $5900 and wait?

    • My understanding is that they are not allowed to help you exceed the contribution limits. Your plan of contribution no more than $5,900 (I’d just do $1,000 or something) and then waiting seems like the best idea.

  6. Will there be a hard inquiry on my credit report if I open an account?

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