Consumer Reports: Which Store Brand Food is the Cheapest Overall?

April 20, 2023 By Jonathan Ping 5 Comments
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Consumer Reports compared several name brand products against generic store brands to see which private label products get the closest to the name brand for the lowest cost. I have never found any other ketchup that tastes like Heinz, but I could be probably be persuaded for other things. (Actually, I have found Whole Foods’ generic “healthy” versions of popular cereals to be pretty bad as well.)

They also bought a range of products from each store and calculated the overall savings you’d get as compared to name-brand products (on a per serving basis). Costco, Aldi, and Walmart are clearly at the top. I personally think Costco has the best quality store-brand stuff, although you usually have to buy a lot of it. I don’t have much experience with Aldi. I’d also have thought Whole Foods 365 would be better than just a 5% savings, but I suppose it just seems cheaper next to the regular price stuff at Whole Foods. 💰

Filed Under: Deals & Offers, Frugal Living
Last updated: April 20, 2023
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Comments

  1. Deva says
    April 21, 2023 at 4:58 am

    Sure Costco with a paying membership should be cheapest. A lot of Aldi products are just plain terrible. I’ll stick with Walmart. Target brand is just overpriced.

    Reply
  2. Margaret H. Talbot says
    April 21, 2023 at 5:08 am

    Yes indeed Aldi has Crunchy Raisin Bran and it tops the brand name product.

    Reply
  3. jim says
    April 21, 2023 at 2:04 pm

    The article has a lot of variation between which store is the cheapest depending on the product in question. Like Target is 4th in the list but they are cheapest on wheat bread and tied for ketchup. So YMMV depending on what you buy exactly.

    I do think Costco store brand is very good all around and excellent value.

    Reply
  4. Matt says
    April 21, 2023 at 3:28 pm

    Too bad they didn’t/couldn’t include WinCo. They are awesome!

    Reply
  5. Mike says
    April 25, 2023 at 10:01 am

    Aldi has an Italian salad dressing comparable to the Olive Garden bran at a great price and we actually prefer it to the name brand.

    Costco’s albacore canned tuna is the best canned tuna I’ve ever had eaten.

    Reply

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