Although many of us have thought about starting a small business, significantly less actually take the plunge. So when I read on Dennis’ Young Money Blog back in July that he had opened up his own custom Greek Apparel store, I was intrigued and have been following his adventures on and off since. Fast forward to today, and he’s attending trade shows and just spent over $20,000 on new equipment.
I wanted to learn more about his story, so I asked him for an interview. Here it is, condensed from an instant messenger chat we had:
Can you please give me a quick mini-bio of yourself?
I’m a 23-year old student at the University of Florida studying Marketing and Political Science.
So, when did you feel like you first started getting the entrepreneurial bug?
Actually, I was reading your blog a lot, as well as NevBlog.com. That got me started. I didn’t find any blogs that talked about students who didn’t have an income, so I figured I should start something. But along the way… my blog became an entrepreneurial blog too!
So no newspaper route when you were five or anything like that? 😉
Nope, my family was poor, so that stuff wasn’t even on our minds.
So how did you come up with the Greek store idea?
I’m in an Asian American fraternity, and I recognized that this portion of the Greek community, along with Hispanic/Latino and multicultural organizations, were growing. When you do a general search for “Greek store”, “Greek apparel”, etc. on Google, most of the sites focused on the National Interfraternity Conference (white fraternities) and Panhellenic Conference (white sororities). So I wanted to target a niche.
Did you have any experience in the clothing area beforehand?
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