My Money Blog

College savings plans that are looking to grow assets tend to have promotions on May 29th, aka “529 Day”. I started gathering up these bonuses from various plans even before having kids, and eventually consolidated them into one single plan. The bonus amounts tend to be pretty modest, and transfers do involve extra legwork, so getting more than one is mostly for the highly-motivated.

Here’s a list of bonuses that include guaranteed amounts; I’m less interested in drawings. I’m listing the state, but you do not have to be a resident of that state to open a 529 account there. You can have multiple 529s from different states, and often you can usually get the bonus once for each child/beneficiary. However, you may need to be a resident to qualify for a specific bonus, or there may be an age restriction on the beneficiary, etc.

• California – CA Scholarshare. Open a ScholarShare 529 account between May 20 and May 31, 2025, and receive a $50 bonus. Use promo code 529Day25.
• Florida – Florida Prepaid 529. Open a Florida 529 Savings Plan by June 30, 2025, and get $50 added to your account.
• Georgia – Path2College 529. Open a Georgia Path2College 529 account between May 20 and May 31, 2025, and receive a $50 bonus! Use promo code 529Day25.
• Kansas – Learning Quest 529. Nothing on their site yet, but might be one coming closer to 5/29.
• Michigan – Michigan Education Trust. Purchase a new MET from 5/29/25 to 6/1/25 and get a $50 bonus. A minimum $250 contribution during online enrollment is required, use coupon code 529DAY during enrollment to qualify.
• Minnesota – MN Saves 529. Open a Minnesota 529 College Savings Plan account between May 20 and May 31, 2025, and receive a $50 bonus! Use promo code 529Day25.
• Nebraska – NEST 529. Nothing on their site yet, but might be one coming closer to 5/29.
• Pennsylvania – PA 529. There is only a drawing, but wanted to note that all PA children born after January 1, 2019, have a $100 investment available for them in a Keystone Scholars account. You must activate to claim.
• Utah – Utah My529. To be eligible to receive a $25 matching contribution from my529, open an account for a beneficiary who is new to my529 and contribute $25 or more to the new account between May 1 and May 31, 2025. Use the code 529DAY25 during the account setup process. my529 will match the $25 contribution on or around June 16, 2025. Account owners must be Utah residents. The beneficiary does not need to be a Utah resident.
• Virginia – NEST 529. For one day only, open a new Invest529 account on May 29th and use the gift code 529DAY2025 to receive a bonus initial contribution of $25.

529 plans can now pay for K-12 tuition, apprenticeships, and other educational expenses beyond college tuition and room/board. You can even pay to up to $10,000 of student loans (including your own). Check your own state rules to ensure they enable this option, though. Finally, opening a plan and making any contribution also starts the 15-year clock on potential future 529-to-Roth IRA rollovers.

Most 529 plans also now have convenient contribution links to share with friends and family. Please let me know if you find others.

Sources: NY Times, CollegeSaving.org, specific state websites.

Photo credit: Modified from Pawel Czerwinski on Unsplash