US Bank Self-Directed Brokerage: Enabling Automatic Dividend Reinvestment

For those that are newer members of the US Bank checking/savings/credit card/brokerage ecosystem, most likely for the up to 4% cash back rewards from their Smartly credit card (current terms for new applicants are poor, but the grandfathered terms are still excellent), you may choose to park some assets in their self-directed brokerage arm in order to meet the (grandfathered) qualification requirements. I personally did, and it has been working out fine.

Notably, as with many brokerage firms, US Bank pays rather pathetic rates on idle cash (0.23% APY as of 5/15/25). The cash sweep that we forget about is a reliable profit source for them. I tend to forget, everyone tends to forget.

Thus, when I need to move assets to a new brokerage, my two preferred options are my holdings of Berkshire Hathaway (BRKB) because they don’t pay out any dividends at all and iShares 0-3 Month Treasury Bond ETF (SGOV) because it pays a competitive yield from T-Bills (that’s also exempt from state/local taxes). The final touch is to set up automatic dividend reinvestment on the shares to avoid losing interest on idle cash sweep. This way, each month the interest paid out is automatically reinvested into more shares of SGOV at the current market price.

Earning a ~5% return from SGOV over the last year was much better (20X better!) than earning ~0.25%.

For US Bank brokerage, there is no online option available to set this up. You must call them on the phone and request it manually. The phone number for US Bank Wealth Management Brokerage Services is 800-888-4700. There were no sales-related hassles and it only took about 5 minutes. Worth the effort. Now I don’t have to worry about making manually trades or manually transferring out the idle cash every month.