What types of folks tend to own luxury cars? At the end of a BusinessWeek article about the struggling Lincoln brand, I ran across this chart detailing the median income and age of the respective owners of each major luxury brand:

Age
Overall, this a bit older than I would have guessed for a median age. But since wealth tends to increase with age, I suppose it makes sense. BMW and Audi has the youngest crowd, with Lincoln and Cadillac with the oldest.
Income
I wonder if the JD Power survey asked for individual or household income. According to the 2005 Census, a household income over $100,000 puts you in the top 15% of the country. A household income over $150,000 puts you in the top 5%.
According the the chart above, the median luxury car owner is easily in the top 10% of income. Is it just me, or does it seems like a lot of people who drive such luxury cars aren’t making six figures? You can lease a BMW 3-series or Audi A4 for $400 a month. That makes for a lot of very high-income folks on the other end of the curve.
Education vs. Income?
Digging into the education numbers tells a different side of the story. About 25% of the overall US population has a 4-year degree or higher, which is actually about the same as the median luxury car owner. Meanwhile, the overall median household income is $45,000, and only rises to $73,446 if you have a Bachelor’s degree or higher (2003 census).
Therefore, while the median luxury car owner is about as (formally) educated as the overall population, they make triple the income versus the overall population, and still double the average of people with 4-year degrees or higher. I find that interesting.
After running some numbers, simply owning a luxury brand don’t necessarily mean that much. A person who leases a Toyota SUV every three years spends more money in the long run than a person who buy a Lexus and drives it for 10 years. Another example… let’s say an Acura costs $15k more than the Honda counterpart. Over 10 years, that’s a premium of $1,500 per year or $125 per month (plus slightly higher maintenance and insurance costs). An iPhone family plan costs more than that.




DebtGoal is a new site that helps you track and manage your debt-reduction goals (as opposed to a debt settlement company). After the free trial, it runs $11.95 per month. One of the things they do is try and guide you to lower the interest rates on your credit cards. Here’s a sample script that you can try out yourself for free, which is quite simple but probably also effective:
We are all leading busy lives, and it’s all to easy to “miss the woods for the trees”. What if we prioritized by taking a step back and simply asked ourselves – what is our most important asset? Are we adequately protecting that asset?
The online division of Wilmington Trust Bank, WT Direct, is running another promotion for new customers. You can get up to a $500 cash bonus on top of the standard interest rate (currently 1.16% APY) if you open a new account and maintain a certain balance for 3 months. Here is the offer text:

Personal finance software Microsoft Money was
Just a quick tip that a reader brought up… when you receive a “bonus” from a bank, it is usually going to be reported as taxable interest income to the IRS via a 1099-INT form. Since such interest is taxed as ordinary income, you should remember that you will probably owe income tax on the bonus amount multiplied by your
The Chase Sapphire Preferred® Card is a rewards credit card that is now offering new cardholders 50,000 bonus points after you spend $4,000 in purchases within the first 3 months. This is quite a good deal, as 50,000 points can be redeemed for $625 in travel when you redeem through Chase Ultimate Rewards™ (you can buy a more expensive ticket and simply pay the difference). Earn 5,000 additional bonus points after you add the first authorized user and make a purchase in the first 3 months from account opening. No annual fee for the first year, $95 in future years.
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