Small Business Saturday details out for 2014! American Express has confirmed that they will bring back Small Business Saturday (SBS) on Saturday, November 29th – two days after Thanksgiving.
The significant change this year is that now it is up to three separate $10 statement credits, for a total of up to $30 per eligible card. Details from the Official Terms and Conditions [pdf]:
- Limit three (3) $10 statement credits per eligible American Express Card. To receive the offer, Card Members must register any eligible American Express Card for this offer. Corporate Cards and all prepaid Card products (other than American Express Serve® and Bluebird®) are not eligible.
- The number of registrations is limited. Registration opens at 12:00 A.M. MST (“Mountain Standard Time”) on Nov 16, 2014 and will continue until 11:59 P.M. MST on Nov 29, 2014, unless the registration limit is reached sooner.
- To receive the $10 statement credit, the Card Member must use his or her registered Card to spend $10 or more in a single, in-store transaction at a qualifying small business location on Saturday, Nov 29, 2014.
Other important terms and tips:
- Qualifying small business locations appear on the Shop Small Map available at ShopSmall.com. The map isn’t perfect, so use your common sense.
- If you don’t have anything specific in mind, even gift cards to a local non-chain restaurant, grocer, hardware store, or clothing boutique count.
- In all previous years, additional authorized user cards have been eligible for their own $10 credit. (Authorized user cards with AmEx get their own unique card number.) I see nothing that changes that in this year’s rules. Many American Express cards offer additional cards for free to authorized users like your spouse, partner, or older children.
- Most prepaid cards are not eligible, but American Express Bluebird and Serve cards are eligible. Given that these cards are free to obtain (officially you can only have one or the other, though) this is another path to an additional free $30 of small business patronage in 2014.
Small Business Saturday remains a very creative way for American Express to tell the public that they’ve greatly increased acceptance of their cards at small businesses, which has always been their relative weak spot due to their slightly higher fees for the merchant. (It also makes small business that aren’t accepting AmEx to think twice…)
This is a great perk for American Express cardholders. With a little advance planning multiple credits are very easy to get… I’ve gotten them every year without issue.