FruCall - Comparison Shopping On Your Cellphone
Most people know about online price comparison websites like Froogle or PriceGrabber, but what if you’re actually in a physical store and you need to find out if a price is good or not? Enter FruCall, which lets you find out the prices online, including shipping to your zip code, by calling them at 1-888-DO-FRUCALL and entering the UPC barcode number. I gave it a test run:
First, I had to find a box with a UPC code… Fruit Loops? Nah, not very online-friendly. Hmmm… what have I bought recently. Okay, how about my All About Asset Allocation Book? On the back of the book, the retail price says $18.95.
UPC Code: 9-780071-429580
Frucall says… prices about $12-$18 new. $14-$21 used including shipping. Best price from Walmart.com for $12.
Actual Walmart.com price was $11.58 + .97 shipping = $12.55
Pricegrabber says… Best price at Overstock.com for $11.70 + $1.40 shipping = $13.10.
Froogle says… It listed both Wal-mart and Overstock prices, without shipping info. Buy.com had the lowest before-shipping price, of $11.08. Plus $2.40 shipping brought the total to $13.48 though.
I’m not sure how they expect to make money, but I’m betting it involves getting your phone number. Shrug. I won’t register, but they already have my number via Caller ID. I know because on my 2nd call I didn’t have to enter my zip code for shipping quotes again.
Overall, not ground-breaking, but it delivers on what it promises and seems worth an add to the cell phone. Extra information is always good, and you can weigh any price difference vs. getting it now (along with the possibly more generous return policy of brick and mortar stores).
If you haven’t already, I’ve also found 1-800-FREE-411 a very useful number to have programmed in your phone for free directory assistance.
Thanks to reader A for the heads up on Frucall.
Find more in Frugal Living | 7/11/06, 5:04pm | Trackback
July 11th, 2006 at 5:09 pm
haha, I just tried my Fruit Loops box on a whim (UPC 0-38000-017209). Available from NetGrocer for $10 shipped
July 11th, 2006 at 5:33 pm
I wonder if you can block your number and the service still work? If so, could be most useful for impulse buys before pulling the trigger…
July 11th, 2006 at 5:56 pm
Via FCC - “To block your telephone number for any call, dial *67 before dialing the telephone number”
Hmm.. I just tried it, and it still said “Welcome back to Frucall” and didn’t ask me for my zip code…
July 11th, 2006 at 6:08 pm
You cannot block your phone number to toll-free numbers (800 #’s). It is always transmitted to them.
July 11th, 2006 at 6:36 pm
Danny is right. I didn’t know that:
http://www.fcc.gov/cgb/consumerfacts/callerid.html
July 11th, 2006 at 6:57 pm
hmmm pretty neat! overall how long did a call took to find out the info?
I always get calls for a price check from my sister or a few friends. “Are you by the computer?” This may be my salvation!
Plus it seems rather handy, sometimes I see some really good prices, only to not grab it because I think I can always find it cheaper on eBay or some online retailer.
July 11th, 2006 at 7:45 pm
That is very, very cool. I just inputted the barcode for a Canon Lens Hood, and it gave me the right pricing very quickly! Thanks!
July 11th, 2006 at 8:40 pm
What is a good online price comparison tool for grocery shopping? Thanks.
July 12th, 2006 at 5:26 am
Hi,
THis isn’t related but I have a question and be very happy if you could answer it. I am in school but this year I am getting almost no financial aid but my university says I can take $5900 in sub stafford loans. Now is there a credit check for this? And what happens if I fall below the half time i.e less than 6 credits? I read a lot of literature but none was clear on these two things…
THANKS!!!
Jenny
July 12th, 2006 at 8:29 am
I think their business model is allowing you to place orders using your phone, and then taking a cut.
July 12th, 2006 at 11:36 am
Do you have to register with your real phone number?
July 12th, 2006 at 2:29 pm
The simple language on the FCC stuff is that someone pays for your toll free call and to figure out how much to pay, they need to know your phone number to calculate the charges.
Once your number is identified, the phone company that carries the call figures out the distance, jurisdiction or whatever else they have arranged and the call is billed to the recipient.
July 13th, 2006 at 1:19 am
Wouldn’t matter if you block callerid or not — you can always pull that information from ANI. It’s not just for toll-free, but almost anyone with a PRI or similar telco connection.
July 15th, 2006 at 2:33 pm
You can also get pricing information by text messaging Google. Send a text message to 46645 (GOOGL) with “f item” where “f” stands for “Froogle” and “item” identifies the item in some way, such as name, model number, ISBN for books, UPC for other items, etc.
More info can be found at http://www.google.com/sms/howtouse.html#prices
July 17th, 2006 at 9:20 am
Jonathan, just tried it for Clearasil Daily Face Wash. It told me the best price was $3.09 on drugstore.com. I went on and it was $4.49, so they got it wrong. Not a perfect system although, to be fair, shopzilla showed that drugstore.com was still the best price on the web.
July 17th, 2006 at 3:12 pm
Frucall does not sell or share the phone numbers… The business model is through getting a cut if you buy via Frucall, as well as ads. So your phone number is safe. You don’t really have to register, you can just make the phone call and use the service. Registration provides more free features such as revisiting your bookmarks or search history on the web site. So for that purpose obviously you should provide the correct cell phone number so that it can be linked into your bookmarks.
February 5th, 2007 at 1:46 pm
[...] Read more about Frucall at MyMoney blog Read an Interview with the Frucall Chief Technology Officer at SEO Watch Tags: Money, Shopping, Prices [...]
April 13th, 2007 at 6:32 pm
hmmm.. i called this number and it can not be connected. called the other one and brought be to a sex hot line. the only that seemed to work was the free411.