How would you like to add “Venture Capitalist” to your social media profiles?
Indiegogo and Microventures have teamed up to offer equity stakes in startups to virtually anyone for as little as $100. Here is an Indiegogo blog post and a NY Times article covering the announcement. Previously, only accredited investors were allowed access in such markets, and that required an annual income of $200,000+ or a net worth of $1 million+.
This is different from Kickstarter crowdfunding where you put up monetary support and at most get an early product sample or some form of personal recognition. This is an actual investment with the opportunity to earn a significant return. (Or you might never see it again.)
I decided to look more closely at one of the available investments. Republic Restoratives is an urban, small batch distillery and craft cocktail bar in Washington, D.C. You can invest as little as $100, which will get you the perk of being “periodically invited to special parties, happy hours and previews”. If you invest at least $250, you’ll also get a founders signed bottle of CIVIC Vodka.
In terms of financial upside, you have to look closely at the investment terms:
Security Type: Secured Promissory Notes
Round Size: Min: $50,000; Max: $300,000
Interest Rate: Revenue sharing agreement which provides the investors 10% of the Company’s gross revenue, up to the repayment amount of 1.5x of their investment
Length of Term: Until the repayment amount of 1.5x investment is repaid
Conversion Provisions: None
In this case, you don’t actually get equity. You have a promissory note that says you have dibs on part of future gross revenue, but only up to 150% of your initial investment. For example, if they raise $100,000 and they manage to bring in $1,500,000 in gross revenue, they’ll pay out $150,000. If you invested $100, you’ll then get at most $150 back. Even if they take over the world and become the next Pappy Van Winkle brand, you’ll get the same amount back. Too bad, I’d rather be able to say that I am partial owner of a bar. 😉
A brief look at another investment option, BeatStars, shows that you have the possibility of owning preferred shares of the business if the note converts.
Bottom line. In financial terms, equity crowdfunding is very risky. The businesses available are unproven and have decided not to go the traditional VC route. To put it bluntly, you really shouldn’t expect to see your money again. In my opinion, the benefits are mostly psychological. You get to feel good about supporting a business you want to succeed. You may get personal recognition via your name on a wall or a signed bottle of vodka. I like the idea of telling people that I “provide venture capital to startups” instead of my real job.