Costco’s $4.99 rotisserie chicken is about as famous as their $1.50 hot dog and soda combo. It’s cheap, but is it a good value? Priceonomics went out and did an real-world experiment using store-bought rotisserie chicken. You may have noticed that the rotisserie chickens are often smaller than the raw whole chickens you can buy in the same store.
To test out whether rotisserie chickens are still a bargain after you account for their size and reduced water weight, we ran an experiment. We visited seven supermarkets and bought a rotisserie chicken and a raw chicken from each. After draining each rotisserie chicken of the fluid that collects in the container, we weighed them. Then we cooked the raw chickens […] and weighed them.
Here are the results from Priceonomics:
At Costco and Smart & Final, the rotisserie chickens are actually cheaper than cooking it yourself. At other grocery chains, on a per pound basis you can save money cooking it yourself. You can save even more by stocking up when there is a sale. Whole chickens go for $0.99 or less per pound pretty regularly in my experience.
This analysis tried to focus on the numbers, but there are other factors to consider. Time is a big one – If you don’t like to spend your time cooking, you may prefer the rotisserie. Control is another – if you prefer to buy organic, avoid any “enhanced” flavorings and additives, or otherwise customize your chicken, you may still prefer to cooking yourself.