The following is a guest post from reader Dan, who shares his story of starting Maciverse.com and developing it to where it earns $1,500 in passive income each month.
In January of 2008 I closed shop on my first attempt at blogging. Six months earlier I thought that creating a blog about efforts to train for my first marathon would be extremely successful. It didn’t take me long to realize that the only thing more boring than writing about running is reading about someone Else’s runs. When I shut the doors on 26miles385yards.com I wasn’t giving up on blogging, I was giving up my blogging about topics that no one wanted to read.
It was also in January of 2008 that I launched Maciverse.com, a Mac Help blog. I’ll admit that I was late to market with the whole Apple blogging idea but I believed I had a bit of a different take on Apple computers and felt that I could fill a niche.
It was 6 months after Apple released their first iPhone and there was significant talk from media outlets and financial advisers about how they were anticipating a significant “halo” affect from iPhone and iPod sales into Mac computers. The more I heard this idea, the more I realized that there would be a growing audience of individuals looking for help with use of their new computer. Just a few years earlier I purchased my first Apple computer and had quickly fallen in love with the products the company built. There was a learning curve but I was picking up use of the Mac quickly and found myself sharing tips with even the most experienced Apple product owners. So I decided to create Maciverse as a site where I shared my tips to the new Mac user.
Maciverse didn’t explode overnight, but through steady and consistent effort the site has grown from just a handful of visitors each month to over 1 million visitors each year It continues to increase in size by about 20% each month without a single dollar spent on advertising. We now cover more than just hints and tips for your Mac and have grown to a team of 5 authors sharing everything the know, love, and sometimes hate about Apple products.
With the traffic growth has also come residual income. but in reality, for the first year Maciverse didn’t make more than $100. My first check from Google Adsense came in year 2 and at that time I was just happy to be breaking even. But over the last 12 months Maciverse has gone from making just a few dollars a month to continual earnings of over $1500 a month. Increasing the number of visitors to the site has helped with the financial gains, but the biggest reason I wasn’t always making decent income from Maciverse was because I didn’t know how to monetize my audience. Below is what I’ve learned about monetizing a Mac site.