While flipping through old magazines at the Doc’s office, I read about a site called Blippy.com in a Time article. It’s yet another social media site, except this time you link up your credit card data so it can automatically share all your purchases with others (amount, store, and in limited cases actual items). You can add more details, and users can comment and discuss each others purchases.
The writer initially thought that such exposure would help control her spending (I call this the “shame” theory). Perhaps you really do eat out too much. However, many users of the site have found that instead people start actually buying items just so they could show up on Blippy. Want to look outdoorsy? Better buy some camping gear at Sports Authority.
Which made me wonder… Are you what you buy? My gut reaction is that the idea just sounds horrible. Does this really paint anywhere near a complete picture of yourself? Maybe it’s actually more objectively accurate than I think. I then thought maybe you are what you don’t buy… but that probably won’t work either. I wonder what people would think of my purchases. I can’t see myself signing up for this.
Still… Twitter is huge, and I’ve only just started trying to use @mymoneyblog regularly. Blippy has been called the “Twitter of Personal Finance”, and one of the co-founders of Twitter is a major investor. What do you think?