AT&T Wireless has changed the pricing on their Mobile Share Value Plans, with unlimited talk, unlimited text, and 2 GB of shared data across all lines now costing $40 + $25 per line if you are off-contract. That’s means two lines with 2 GB of shared data would cost just $90 total (off-contract old phone or bring your own used phone), competing more closely with T-Mobile and Straight Talk. If you do sign a contract, the cost is $40 + $40 per line ($120 total for 2 lines) because you need to pay back the value of your subsidized new phone.
In addition, AT&T will let any customers who signed a contract on March 8th, 2014 or earlier get this pricing even if you are still in contract, provided you switch to a qualifying Mobile Share Value plan. This means that a 2-line plan formerly running $135 can now just be $90. The 2GB, 4GB, and 6GB data tiers all offer a promotional rate. If you upgrade to a new phone on contract in the future, the rate will go back to $40 per phone.
Bring on the price wars. Good news for the consumer! As always, see if you can stack an employee or student discount as well.