FaceBook Advertising Coupon Codes: Free $300+ In Ads
If you have a website that you would like to promote, there are several coupon codes out there that can get you a free $200+ in credit towards Facebook Ads (update: codes are expired). In addition, if you join the Visa Business Network and install application, they’ll kick in another $100 (still available). Via this SlickDeals thread.
You’ll need a credit card to sign up, but it shouldn’t be charged until after you use up all your credits. Watch the expiration dates, and set your ad budgets wisely. Facebook ads are pretty low-converting from what I’ve heard, but at least this way you can test for free.
Find more in Deals & Offers, Entrepreneurial | 1/25/09, 3:04am | Trackback
January 25th, 2009 at 8:36 am
If you haven’t used facebook to advertise in the past, get on this. They are a powerful ad network.
January 25th, 2009 at 1:32 pm
That’s interesting, I didn’t know that. But I wonder why facebook ads would be low-converting since they have so many members?
January 25th, 2009 at 2:44 pm
Awesome! Thanks for the code! This will really help.
January 25th, 2009 at 4:49 pm
So you’re a fellow slickdealer as well, eh?
Do you happen to frequent Fatwallet?
January 25th, 2009 at 11:43 pm
None of the coupon codes worked for me except for the Visa network one.
January 26th, 2009 at 5:50 am
Well, most people on Facebook aren’t really looking to buy something, unlike say on Google. They’re just wasting time while they’re supposed to be working.
Also, the targeting available is not nearly as good as Google’s Adwords. You can’t, for example, only show your ad to people who searched for “customized pet toys”.
January 27th, 2009 at 8:37 am
Hey guys;
I’m work in on-line advertising and spend quite a bit of time with Facebook advertising in particular.
pev and Jonathan, when it comes to Social Network advertising. I don’t even think it’s fair to call it “low-converting” other than to expect lower conversion rates.
To really understand Facebook advertising, you have to understand that it is a completely different beast. If you’re going to compare CTRs on Facebook to CTRs on Google, you’re making a fundamental error in assuming that they’re even comparable.
Google is driven by “Keywords” and “Context”, Facebook is driven by “People” and “Interests”. These are two completely different ways of viewing advertising. So when people talk about the latter being “low-converting”, my experience is mostly that they’re simply using the wrong tool-set all together.
Honestly, the text on ads for these two things needs to be completely different. I have seen people literally increase their CTR (% of impressions that are clicked) by 10x simply by rewording their ad. Most people start with their Adwords text and just assume that it should continue to work, but it simply doesn’t.
January 27th, 2009 at 12:22 pm
Hopefully Facebook will be doing a promotion like that again soon. I wouldn’t mind getting on board with it.
January 27th, 2009 at 12:28 pm
Jonathan is right. The reason it is lower converting is because FB has not found a way to effectively monetize their traffic compared to their user base numbers.
Hey Tom, I’m on Fatwallet and SD! Waiting to pull the trigger on a flat screen, but with the way the economy is going I might have to wait a bit longer for a better deal.
-FinancePhi
January 27th, 2009 at 7:13 pm
Cool, thanks for the explanation Gates VP
Does anyone know if facebook is going to have that type of promotion anytime soon? I just started on my blog and I’d like to get some visits.
January 30th, 2009 at 5:27 am
Hi, Thanks for sharing! I’ve focused on google but want to branch out into Facebook as my network expands there.
Ryan
February 11th, 2009 at 1:51 pm
Hi, Thanks for sharing!
February 12th, 2009 at 4:52 am
I am fully agree with almost all people who have posted negative comments for facebook. I have tried facebook advertising for very low competitive keywords and there is no luck, but when I increased a bid to $1 per clicks for filthy keywords, my money eaten up in few hours having zero conversion.
February 15th, 2009 at 7:54 pm
I have used the coupon and it is working great. Targeted ads bringing in some good clicks. Note: use Pay per click not impression! Works great so far, especially when it is free!
March 15th, 2009 at 11:45 am
yeah, facebook users are the worst market to advertise too, I wasted money and tried different products. In order to get clicks you have to bid almost as much as on adwords. It converts better to open white pages and telemarket to ppl. They are just bunch of socially incurables, wasting time and electricity. I guess it is alright if you advertise stupid things like IQ tests , gossip and crap like that or you do it free with coupons
March 26th, 2009 at 6:43 am
I run targeted facebook advertising for my university and I think it works great. It all depends on your product and your market. For us, we can target the age range we want (in this case 17-18 year olds) and then narrow it down by the types of interests they have. Matching interests with our majors. Obviously, we will not get everyone we are going for because it comes down to whether or not a user marks a real interest of theirs as an interest.
Google ad words will help with extremely focused ads like you have all mentioned. But we utilize facebook ads for regional advertising. It raises awareness in the area about the university in general, our events, and our program offerings.
It’s a good addition to any marketing plan looking for good regional advertising.
May 1st, 2009 at 10:54 pm
I run targeted facebook ads and I also think it works perfectly. I love that it really narrows down your search parameters. I am a wedding photographer and it is the only service where I can target only those who are engaged and located near me. This is the first year I have owned a business and I made nearly $8,000 in two months - most of it coming from facebook ads. Don’t miss out on this powerful advertising tool!
October 11th, 2009 at 7:44 pm
Gates VP… how do you suggest wording an ad differently on Facebook?
October 12th, 2009 at 10:03 am
Ads in the social space need to involve “your friends” or the “the people you care about” in some way.
“Impress friends with your 6-pack” is likely going to work much better than “I got ripped in 6 weeks”.
Remember simply that people have lots of Facebook friends that are really just loose relations and they would love to show off to these friends. They’d also love to engage loosely with these friends by playing things like games with them.
So you have to appeal to the social animal in each of us.
Now, since this original post, Facebook has really put a lot of effort into managing the content, so you won’t always be able to use the optimal “friend wording”. But whatever you do, please try something other than the Google wording.
What works on “Random site X” is going to behave very differently on Facebook.