American Express is again promoting their newest flavor – the Premier Rewards Gold Card from American Express®, which is slightly different from their other Gold/Zync/Platinum cards. This is a charge card, so it is intended for folks that pay off their balance in full each month (as all of you should do anyway). If you are not a current AMEX *charge* card holder, then you are eligible for their current sign-up incentive:
- Receive 25,000 Membership Rewards® Points after you spend $2,000 on purchases on your new Card in your first 3 months of Card Membership.
- 3X points for flights booked directly with airlines. 2X points at US restaurants, US gas stations, and US supermarkets. 1X points on other purchases. Terms and limitations apply.
- No matter where you’re traveling, when you use your Premier Rewards Gold Card there are no foreign transaction fees from American Express.
- $100 Airline Fee Credit. Up to $100 a year in baggage fees and more at one airline.
- With The Hotel Collection, you can get up to a $75 hotel credit on qualifying charges, plus a room upgrade at check-in if it’s available, when you book a stay of at least two consecutive nights.
- There is a $0 introductory annual fee for the first year, then $195.
- Terms and limitations apply.
Extended warranties and roadside assistance. As with all such “premium” AMEX charge cards, everything you buy with the cards comes with a free automatic extended warranty. American Express will double the length of the original U.S. manufacturer’s warranty for up to one additional year on eligible purchases with warranties of 5 years or less. This can be very handy for electronics like home theater equipment and laptops. Read more at their official FAQ and at this Consumerist article about a guy who got a new laptop.
Historically, there have also been varying promotions for specific airlines, for example a 20% bonus for transfer to British Airways last year, and currently 50% additional miles (expired) for transfer to Delta Skymiles. This means you can be getting more than 1 mile per dollar spent. In summary, this card has some new features and a nice sign-up incentive, but the target demographic seems to be higher-income cardholders that are big spenders, especially on airfare.