American Express Gold Card: 25,000 Point / $250 Sign-Up Bonus

American Express Gold Card Take Charge squareAmerican Express is has a new 25,000 point promotion for their AMEX Gold Card, which is one of their upscale-oriented charge cards where you must pay off the balance each month. Offer only good through 4/26/10.

* Earn 25,000 Membership Rewards bonus points when you spend $1,000 in your first 3 months of Card membership. MR points are very versatile, and can be converted to 25,000 frequent flier miles in a number of programs (or 16 Southwest credits) in various increments, or you can simply get $250 in gift cards at several stores like Home Depot, Crate & Barrel, or Macy’s. (The usual offers are for 10,000 or 15,000 bonus points.)

* Offers 3X points on airfare, 2X points on gas and groceries, and 1X points on everything else. The traditional versions only offer 1 point per $ spent, so these are an extra perk for those that spend a lot on airfare.

* No annual fee for your first year. Another important feature, you can get the sign-up bonus and also try out this card for free for a year. If you keep the card after that, there is a $175 annual fee.

* Earn 15,000 Membership Rewards bonus points when you spend $30,000 per calendar year. This means that if you spend $30,000 in a year ($2,500 per month) that you’ll get at least 25,000 for sign-up + 30,000 on spending + 15,000 bonus = 70,000 points total, plus any extra for gas/groceries/airfare.

For those that charge a lot, that’s enough for 70,000 frequent flier miles (possibly two flights to Hawaii) or $700 in gift cards. If you don’t, there’s still that $250 upfront bonus.

American Express Disclaimer: This content is not provided or commissioned by American Express. Opinions expressed here are author’s alone, not those of American Express, and have not been reviewed, approved or otherwise endorsed by American Express. This site may be compensated through American Express Affiliate Program.


  1. I did this deal and I was constantly calling Amer Ex. to get my points. After being blown off in the first 2 calls (spread out over weeks) they finally told me that some sort of error occured, they looked into it, and then they credited me the points. I had similar problems with another card through them. So just jot down all the dates and keep screen shots since I wouldn’t necessarily trust them on this.

  2. If only I could charge $30,000 a year…

  3. @Eric

    What are your monthly expenses? My are $500 (rent) + $500 (life)?

  4. When I click through to the offer, it only shows 10,000 point bonus.

  5. I did this deal and used my $250 Home Depot gift card to fund a good portion of my new Dyson vacuum cleaner. Sweet!

    Canceling this card (to avoid the annual fee) was difficult though. They “accidentally” hung up on me once, and then kept passing me from department to department to try and retain my business. All in all it took about 15 minutes, but well worth the aggrevation for the Dyson!

  6. @Daniel – If you see the 10k offer, either clear your web browser cookies or use the “Private Browsing”/”Incognito” mode of your browser and you’ll see the 25,000 point offer. This usually means you’ve clicked on the old offer previously.

  7. A couple fine-print items to note:
    – “Offer not available to existing consumer American Express Charge Cardmembers”. That rules me out.
    – “For each conversion of points into the Frequent Flyer Program of a U.S. airline, a fee of $0.0006 per point, with a maximum fee of $99,will be charged to your Card account”. That’s $42 on 70,000 points — not bad but worth noting.
    – Regarding the 15,000 point bonus of spending $30,000, it is purchase “from January 1 to December 31st”. Note it is calendar year. To get it this year, you have to average $3750 per month.

  8. I can only see the 10,000 points offer regardless of what I do – looks dead.

  9. @Jonathan – thank you for the tip. I also was seeing only the $10K offer, and clearing my cache did not help. But running in private browsing mode fixed it. Thanks!

  10. PS. Do note though that the bonus is not available for existing AmEx personal card holders.

  11. @John – Good catch on the frequent flier conversion fees, I had forgot about that. Also, I want to point out @Chip that it is only for *charge* card holders, which are the Golds, Green, Platinums that make you pay off in full each month and always charge an annual fee (sometimes waived for 1st year). If you have an AmEx blue or Costco or Starwood or similar, you are still okay.

    “Offer not available to existing consumer American Express Charge Cardmembers.”

  12. @Jonathan- I doubt that Amex will adhere to your logic (I wish they did though!). Have you contacted Amex to confirm this?

    I just applied online for this gold card and once they knew I had a Blue Card, the 25k point offer was not included.

  13. @Tizzle – Well, a couple of things. They specifically state Charge cardmembers, and not all consumer cards. Charge cards are specific subsection of their card offerings. Click on “Compare cards by benefits” and Charge cards are in their own separate category.

    How do you know the 25k offer was not included? It’s just not mentioned on the final application. I pick these bonuses up regularly. They also say “existing”, so I make sure to cancel my previous Charge card. With how many lawyers they have on staff, I don’t think they choose these words without a lot of forethought.

  14. Jonathan (and others) if you cancel after a year will it be difficult to get another AmEx card in the two or three years after? Do credit card companies flag you if you take advantage of these offers and then ditch ’em when its time to pay up?

  15. DataIsGold says:

    I received an offer in the mail for the regular Gold Card. I applied for this one instead and was approved.
    Time to go to CostCo. $1000 in three months won’t be a problem.

  16. Shannon says:

    Did anyone get their points yet? I’m still waiting :-(

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