Chart: Amazon Prime vs. Cable TV Subscribers

If you’re wondering why Amazon is pushing Prime membership so hard, check out this chart from Recode:


Within the next year or two, there will be more Amazon Prime members than cable TV subscribers. There is already roughly the same number of Costco memberships as Prime memberships. People may not sign-up for Prime solely for the video streaming, but I do still get value out of that feature (primarily for the kid’s videos, especially now that you can download them for the airplane and road trips). Amazon Prime Video is good enough for my needs that I don’t pay for Netflix.


  1. The numbers are quite growing exponentially. This is quite a change within 7 years.

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